{"id":1098,"date":"2014-08-19T21:13:54","date_gmt":"2014-08-19T13:13:54","guid":{"rendered":"http:\/\/www.wilsonblues.com\/?p=1098"},"modified":"2014-08-19T21:16:43","modified_gmt":"2014-08-19T13:16:43","slug":"how-to-use-instagram-for-marketing","status":"publish","type":"post","link":"https:\/\/wilsonblues.com\/index.php\/2014\/08\/19\/how-to-use-instagram-for-marketing\/","title":{"rendered":"Instagram \u2013 \u53ef\u4ee5\u600e\u4e48\u73a9?"},"content":{"rendered":"<p>\u5728\u4f17\u591a\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e2d\uff0cInstagram\u5c5e\u4e8e\u4e00\u4e2a\u77ed\u77ed\u65f6\u95f4\u91cc\u505a\u5230\u5343\u4e07\u7528\u6237\u7684\u540e\u8d77\u4e4b\u79c0\uff0c\u4e5f\u66fe\u56e0\u88abFacebook \u4ee5\u9ad8\u8fbe10\u4ebf\u7f8e\u5143\u6536\u8d2d\u800c\u4e00\u65f6\u540d\u58f0\u54cd\u8d77\u3002\u5bf9\u4e8e\u505a\u7f51\u7edc\u8425\u9500\u884c\u4e1a\u7684\uff0c\u6211\u4eec\u603b\u662f\u6709\u4e00\u4e2a\u5171\u540c\u7684\u9ed8\u5951 \u2013 \u6d41\u91cf\u5728\u54ea\u91cc\u6211\u4eec\u5c31\u5f80\u54ea\u91cc\u6316\u6398\u6d41\u91cf\u3002 \u9996\u5148\u7b80\u5355\u4ecb\u7ecd\u4e0bInstagram\u3002 Instagram\u662f\u4e00\u4e2a\u5373\u65f6\u56fe\u7247\u4e0e\u77ed\u89c6\u9891\u7684\u79fb\u52a8APP\uff0c\u540c\u65f6\u4e5fWeb\u7aef\u7684\u7248\u672c\uff0c\u5c5e\u5f31\u5173\u7cfb\u7f51\u7edc\uff0c\u7528\u6237\u53ef\u7528\u624b\u673a\u81ea\u62cd\u56fe\u7247\u7136\u540e\u901a\u8fc7\u81ea\u5e26\u7684\u6e32\u67d3\u529f\u80fd\u91cd\u65b0\u4fee\u9970\u56fe\u7247\u4ee5\u540e\u4e0a\u4f20\u81f3\u7f51\u7edc\uff0c\u4e5f\u53ef\u4ee5\u4e0a\u4f20\u6700\u591a\u4e0d\u8d85\u8fc715\u79d2\u7684\u77ed\u89c6\u9891\u3002<\/p>\n<ul>\n<li>\u5168\u7403\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u4e3a2\u4ebf<\/li>\n<li>65%\u4ee5\u4e0a\u7684\u7528\u6237\u6765\u81ea\u7f8e\u56fd\u5883\u5916\uff0c\u6d3b\u8dc3\u7528\u6237\u5206\u5e03\u7684\u56fd\u5bb6\u4f9d\u6b21\u7f8e\u56fd\u3001\u4fc4\u7f57\u65af\u3001\u5df4\u897f\u3001\u82f1\u56fd\u3001\u5fb7\u56fd\u7b49<\/li>\n<li>\u5e73\u5747\u6bcf\u5929\u53d1\u5e036\u5343\u4e07\u5f20\u56fe\u7247<\/li>\n<li>\u6bcf\u592916\u4ebf\u4e2aLikes<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1141 size-full\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/instagram.jpg\" alt=\"instagram\" width=\"653\" height=\"300\" \/><\/p>\n<p>\u4f5c\u4e3aEcommerce Retailer\uff0cInstagram\u662f\u4e00\u4e2a\u975e\u5e38\u9002\u5408\u52a0\u4ee5\u5229\u7528\u7684\u5e73\u53f0\uff0c\u867d\u7136\u5e76\u975e\u6240\u6709\u884c\u4e1a\u7684\u4ea7\u54c1\u90fd\u9002\u5408Instagram\uff0c\u4f46\u5927\u90e8\u5206\u5927\u4f17\u6d88\u8d39\u54c1\u90fd\u662f\u53ef\u4ee5\u5c06Instagram\u73a9\u5f97\u6dcb\u6f13\u5c3d\u81f4\u3002\u800c\u6700\u9002\u5408\u53bb\u5229\u7528\u8fd9\u4e2a\u5e73\u53f0\u7684\u5b9e\u7269\u4ea7\u54c1\u5305\u62ec: \u670d\u88c5\u3001\u978b\u7c7b\u3001\u9970\u54c1\u4ee5\u53ca\u4e00\u4e9b\u65f6\u5c1a\u7c7b\u7684\u5927\u4f17\u6d88\u8d39\u54c1\uff0c\u8fd8\u6709\u670d\u52a1\u7c7b\u7684\u4e00\u4e9b\u8d26\u53f7\uff0c\u6bd4\u5982\u9910\u996e\u3001\u5065\u8eab\u3001\u7406\u53d1\u7b49\u884c\u4e1a\u3002 \u5728\u6211\u4eec\u73a9\u8fd9\u4e2a\u5e73\u53f0\u4e4b\u524d\uff0c\u6211\u4eec\u6709\u5fc5\u8981\u5bf9Instagram\u76ee\u524d\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u5404\u79cd\u8d26\u53f7\u5404\u79cd\u5f62\u6001\u505a\u4e00\u4e9b\u57fa\u672c\u4e86\u89e3\uff0c\u5927\u81f4\u5206\u4e3a\u4ee5\u4e0b\u51e0\u79cd\u8d26\u53f7\uff1a<\/p>\n<p><strong>\u771f\u5b9e\u4e2a\u4eba\u8d26\u53f7<\/strong> \u771f\u5b9e\u4e2a\u4eba\u8d26\u53f7\u662f\u6574\u4e2aInstagram\u751f\u6001\u91cc\u6700\u57fa\u672c\u7684\u4e00\u4e2a\u7fa4\u4f53\uff0c\u76f8\u5f53\u4e8e\u201c\u89c2\u4f17\u201d\uff0c\u6ca1\u6709\u8fd9\u4e9b\u89c2\u4f17\uff0c\u540e\u9762\u51e0\u79cd\u5f62\u6001\u7684\u8d26\u53f7\u90fd\u662f\u6ca1\u610f\u4e49\u7684\uff0c\u7edd\u5bf9\u5730\u8bf4\uff0c\u540e\u9762\u51e0\u79cd\u5f62\u6001\u7684\u8d26\u53f7\u90fd\u662f\u4e3a\u89c2\u4f17\u670d\u52a1\u7684\u3002\u56e0\u4e3a\uff0c\u6f5c\u5728\u5ba2\u6237\u3001\u6f5c\u5728\u987e\u5ba2\u5c31\u662f\u6f5c\u5165\u5728\u89c2\u4f17\u7fa4\u4f53\u91cc\u9762\u3002<\/p>\n<p><strong>\u54c1\u724c\u5b98\u65b9\u8d26\u53f7<\/strong> \u8bb8\u591a\u7f8e\u56fd\u4ee5\u53ca\u6b27\u6d32\u56fd\u5bb6\u7684\u65f6\u5c1a\u7535\u5546\u4f01\u4e1a\uff0c\u90fd\u5728Instagram\u5e73\u53f0\u5f00\u8bbe\u4e86\u81ea\u5df1\u7684\u54c1\u724c\u5b98\u65b9\u8d26\u53f7\u3002\u6709\u51e0\u4e2a\u5c42\u9762\u7684\u610f\u4e49\u201c<\/p>\n<ul>\n<li>\u4e0e\u5ba2\u6237\u6216\u987e\u5ba2\u5f62\u6210\u54c1\u724c\u7684\u4e92\u52a8\u3001\u6c9f\u901a\u3001\u4ea4\u6d41\uff0c\u7ef4\u62a4\u4e0e\u5ba2\u6237\u6216\u987e\u5ba2\u7684\u5173\u7cfb\u3002<\/li>\n<li>\u53d1\u5e03\u65b0\u4ea7\u54c1\u3001\u4fc3\u9500\u4fe1\u606f\u3001\u65b0\u95fb\u7b49\u54a8\u8be2\u3002<\/li>\n<li>\u5c55\u5f00\u5404\u79cd\u5404\u6837\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u6bd4\u5982\u6709\u5956\u7ade\u8d5b\u7b49\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1115\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/Screenshot_2014-08-19-19-20-53.png\" alt=\"Screenshot_2014-08-19-19-20-53\" width=\"300\" height=\"533\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/instagram.com\/luxkong\">http:\/\/instagram.com\/luxkong<\/a><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1117\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/Screenshot_2014-08-19-19-33-46.png\" alt=\"Screenshot_2014-08-19-19-33-46\" width=\"300\" height=\"533\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1118\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/Screenshot_2014-08-19-19-33-59.png\" alt=\"Screenshot_2014-08-19-19-33-59\" width=\"300\" height=\"533\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/instagram.com\/warbyparker\">http:\/\/instagram.com\/warbyparker<\/a><\/p>\n<p><strong>\u5356\u5bb6\u9500\u552e\u8d26\u53f7<\/strong> \u5356\u5bb6\u9500\u552e\u8d26\u53f7\uff0c\u5c31\u662f\u76f4\u63a5\u8d64\u88f8\u88f8\u5730\u5728\u81ea\u5df1Instagram\u91cc\u9762\u53d1\u5e03\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u786c\u751f\u751f\u7684\u5e7f\u544a\uff0c\u8d64\u88f8\u88f8\u5730\u5728\u8d26\u53f7\u91cc\u5356\u81ea\u5df1\u7684\u4e1c\u897f\u3002\u8fd9\u79cd\u8d26\u53f7\uff0c\u6709\u4eba\u63a5\u53d7\u6709\u4eba\u53cd\u611f\uff0c\u7136\u800c\uff0c\u5b83\u4e5f\u786e\u5b9e\u6709\u81ea\u5df1\u7684\u5b58\u5728\u7a7a\u95f4\uff0c\u82e5\u6210\u4e3a\u5b83\u7684\u7c89\u4e1d\u7684\u4e2a\u4eba\u771f\u5b9e\u8d26\u53f7\uff0c\u57fa\u672c\u4e0a\u662f\u6f5c\u5728\u987e\u5ba2\u6216\u8001\u987e\u5ba2\u3002\u4ee5\u4e0b\u662f\u4e2a\u5356\u624b\u673a\u58f3\u7684\u4f8b\u5b50\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1113\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/Screenshot_2014-08-19-19-31-07.png\" alt=\"Screenshot_2014-08-19-19-31-07\" width=\"300\" height=\"533\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1114\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/Screenshot_2014-08-19-19-31-39.png\" alt=\"Screenshot_2014-08-19-19-31-39\" width=\"300\" height=\"533\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/instagram.com\/jillianscases\">http:\/\/instagram.com\/jillianscases<\/a><\/p>\n<p>\u5206\u6790\u4e86\u4ee5\u4e0a\u8d26\u53f7\u7684\u6848\u4f8b\uff0c\u6211\u8ba4\u4e3a\u4ed6\u4eec\u5728\u5927\u4f17\u90fd\u4e0d\u559c\u6b22\u5e7f\u544a\u7684\u524d\u63d0\u4e0b\u8fd8\u53ef\u4ee5\u73a9\u5f97\u5982\u6b64\u597d\u7684\u539f\u56e0\u662f\uff0c\u4ed6\u4eec\u5177\u6709\u4ea7\u54c1\u66f4\u65b0\u6301\u7eed\u6027\uff0c\u6700\u65b0\u6b3e\u5f0f\uff0c\u800c\u5173\u6ce8\u4ed6\u4eec\u7684\uff0c\u6070\u6070\u662f\u521a\u597d\u7231\u6234\u8fd9\u4e2a\u4ea7\u54c1\u7684\u53d1\u70e7\u53cb\u3002<\/p>\n<p><strong>\u610f\u89c1\u9886\u8896\u8d26\u53f7<\/strong>\u00a0\u6240\u8c13\u610f\u89c1\u9886\u8896\uff0c\u5c31\u662f\u67d0\u4e2a\u9886\u57df\u6216\u67d0\u4e2a\u8bdd\u9898\u91cc\uff0c\u6709\u81ea\u5df1\u72ec\u7acb\u89c2\u70b9\uff0c\u72ec\u7acb\u5185\u5bb9\u3001\u72ec\u7acb\u601d\u60f3\u7684\u5185\u5bb9\u63d0\u4f9b\u8005\uff0c\u6211\u4eec\u79f0\u4e4b\u4e3a Content provider, \u582a\u79f0\u4e3aContent Marketing\u771f\u6b63\u7684\u64cd\u76d8\u624b\u3002\u4ed6\u4eec\u62e5\u6709\u6210\u5343\u4e0a\u4e07\u7684\u771f\u5b9e\u7c89\u4e1d\u3002\u57fa\u672c\u4e0a\uff0c\u6bcf\u53d1\u5e03\u4e00\u7bc7\u5185\u5bb9\uff0c\u5c31\u6709\u8bb8\u591a\u4eba\u70b9\u8d5e\u548c\u8bc4\u8bba\u3002\u8fd9\u4e9b\u7c89\u4e1d\u57fa\u672c\u4e0a\u603b\u76ef\u7740\u8fd9\u4e2a\u610f\u89c1\u9886\u8896\u7684\u65b0\u5185\u5bb9\uff0c\u6e34\u671b\u4ece\u5176\u83b7\u5f97\u6700\u65b0\u8d44\u8baf\u6216\u4e50\u8da3\u3002\u8fd9\u79cd\u8d26\u53f7\u7684\u8d26\u53f7\u62e5\u6709\u8005\uff0c\u6709\u4e2a\u4eba\u5168\u804c\u8005\uff0c\u6709\u56e2\u961f\u5316\u8fd0\u4f5c\u7684\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u662f\u600e\u4e48\u76c8\u5229\u7684\u5462\uff1f<\/p>\n<ul>\n<li>\u5185\u5bb9\u91cc\u690d\u5165\u5546\u5bb6\u5e7f\u544a<\/li>\n<li>\u8f6c\u53d1\u5e7f\u544a\u4e3b\u7684\u5185\u5bb9\u6216\u5ba3\u4f20\u5e7f\u544a\u4e3b\u7684\u8d26\u53f7<\/li>\n<li>\u83b7\u53d6\u6765\u81ea\u5546\u5bb6\u7684\u514d\u8d39\u6837\u54c1\uff0c\u52a0\u4ee5\u5c55\u793a<\/li>\n<li>\u63d0\u4f9b\u5546\u5bb6\u7684coupon code<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1111\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/Screenshot_2014-08-19-18-45-29.png\" alt=\"Screenshot_2014-08-19-18-45-29\" width=\"300\" height=\"533\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1112\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/Screenshot_2014-08-19-18-47-03.png\" alt=\"Screenshot_2014-08-19-18-47-03\" width=\"300\" height=\"533\" \/><\/p>\n<p>\u4ed6\u4eec\u5f80\u5f80\u5c06\u5e7f\u544a\u4e3b\u79f0\u4e4b\u4e3aSponsor.<\/p>\n<p><strong>\u660e\u661f\u540d\u4eba\u8d26\u53f7<\/strong> \u8fd9\u79cd\u540d\u4eba\u7684\u6216\u660e\u661f\u7684\u8d26\u53f7\uff0c\u901a\u5e38\u7c89\u4e1d\u6570\u6210\u5343\u4e0a\u4e07\uff0c\u4ed6\u4eec\u5728\u7ebf\u4e0b\u6216\u4f20\u7edf\u5a92\u4f53\u5df2\u7ecf\u5177\u6709\u5f88\u540d\u6c14\u57fa\u7840\uff0cInstagram\u53ea\u662f\u4ed6\u4eec\u7684\u4e00\u4e2a\u81ea\u6211\u54c1\u724c\u6e20\u9053\u3002\u4ed6\u4eec\u5f80\u5f80\u53ea\u662f\u968f\u4fbf\u53d1\u4e00\u5f20\u7167\u7247\uff0c\u5c31\u83b7\u5f97\u5f88\u591aLikes\u548c\u8bc4\u8bba\u3002\u5982\u679c\u80fd\u8ba9\u4ed6\u4eec\u5ba3\u4f20\u6211\u4eec\u7684\u54c1\u724c\uff0c\u90a3\u6548\u679c\u5c06\u662f\u975e\u540c\u51e1\u54cd\uff0c\u53ef\u662f\u73b0\u5b9e\u4e2d\u4e0d\u662f\u90a3\u4e48\u5bb9\u6613\uff0c\u95e8\u69db\u975e\u5e38\u9ad8\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1121\" src=\"http:\/\/wilsonblues.com\/wp-content\/uploads\/2014\/08\/Screenshot_2014-08-19-19-59-37.png\" alt=\"Screenshot_2014-08-19-19-59-37\" width=\"300\" height=\"533\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/instagram.com\/beyonce\">http:\/\/instagram.com\/beyonce<\/a><\/p>\n<p>\u9664\u4e86\u4ee5\u4e0a\u5404\u79cd\u8d26\u53f7\uff0c\u8fd8\u6709\u7b2c6\u79cd\uff0c\u90a3\u5c31\u662f\u9a6c\u7532\u50f5\u5c38\u8d26\u53f7\uff0c\u8fd9\u4e2a\u505a\u7f51\u7edc\u8425\u9500\u7684\u90fd\u77e5\u9053\uff0c\u4e0d\u7ba1\u4ec0\u4e48\u5e73\u53f0\uff0c\u5305\u62ec\u56fd\u5185\u7684\u5fae\u535a\u5fae\u4fe1\uff0c\u90fd\u5b58\u5728\u50f5\u5c38\u4e0e\u9a6c\u7532\uff0c\u57fa\u672c\u4e0a\u53bbfiverr\u5c31\u53ef\u4ee55\u7f8e\u5143\u4e70\u5230\u4e00\u5927\u6279\u7684\u7c89\u4e1d\uff0c\u5f53\u7136\u8fd9\u662fInstagram\u5b98\u65b9\u53cd\u5bf9\u7684\uff0c\u8fd9\u91cc\u5c31\u6682\u4e0d\u8bc4\u8bba\u597d\u6216\u4e0d\u597d\u3002\u4f5c\u4e3aInstagram\u5b98\u65b9\uff0c\u4ed6\u4eec\u4f1a\u91c7\u7528\u5404\u79cd\u624b\u6bb5\u53bb\u63a7\u5236\u5404\u79cd\u5f62\u6001\u8d26\u53f7\u7684\u6bd4\u4f8b\uff0c\u4ee5\u7ef4\u62a4\u6b64\u5e73\u53f0\u7684\u751f\u6001\u5e73\u8861\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u82e5\u4e2a\u4eba\u7528\u6237\u592a\u5c11\uff0c\u53cd\u800c\u662f\u5404\u79cd\u8425\u9500\u8d26\u53f7\u5145\u65a5\u5e73\u53f0\uff0c\u666e\u901a\u7528\u6237\u8fd8\u613f\u610f\u5446\u5728\u8fd9\u4e2a\u5e73\u53f0\u73a9\u5417\uff1f\u65b0\u6d6a\u5fae\u535a\u5c31\u662f\u4e00\u4e2a\u53cd\u9762\u6559\u6750\u3002<\/p>\n<p>\u8981\u771f\u6b63\u73a9\u597dInstagram\uff0c\u4e2a\u4eba\u8ba4\u4e3a\u4e00\u4e2a\u552f\u4e00\u7684\u6838\u5fc3\u5c31\u662f 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